Facebook has revamped its News feed to allow similar topic posts to appear in a single thread. Facebook engineer said,”We want to show you the most relevant and interesting information, and this test is designed to show you trends among what your friends are saying. ”
But wait, that’s not the major update. In fact its the additional brand tagging feature that is the icing on the cake. As seen below, users’ updates are clubbed together and a link to Harry Potter Page appears at the top right.
First noticed by Inside Facebook, the feature allows a greater engagement between users and brands and an opportunity for brands to appear right with News feeds – which by the way has become so difficult because of the ever changing Edgerank algorithm. Users can explicitly tag a Page or allow Facebook’s natural language processing to detect what users are talking about.
Facebook is also planning to allow unfiltered News stream – which means, Facebook will not determine what to show in user’s news stream.
As with any update there would be the initial backlash but this update is an important one for Facebook at a time when it is struggling to keep up with the demands of brands and advertisers.
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