Just as the initial euphoria surrounding Google+ shows signs of staving-off, it has become pretty clear that the site is losing its steam. While the site has opened the doors for the public with invites, there appears to be less of an enthusiasm from people outside the tech circle to make it a part of their daily lives.
The site which has already hit 25 million users is struggling to keep up with the growth rate witnessed by it in previous weeks. Chitika in its research found out that Google+ experienced a 34% erosion of its traffic from July 20th to July 31st. These results are in stark contrast to an earlier Insights study which indicated a 300% increase in the interest for Google+ from July 3rd to July 11th.
At one point the site handled about .007% of total web traffic. It has now been reduced to about 0.005%.
The slowdown was first noticed by serial entrepreneur Paul Allen last month. On his Google+ account he noted,”Last week we saw two days where more than 2 million signed up in a single day. If that rate had continued, Google+ would have reached 20 million users by last Sunday night. But the last four days have averaged only 948,000 new users and yesterday the site added only 763,000. Yesterday’s growth of 4.47% was the slowest viral growth since Google opened up invites back on July 6th.”
So, should you write-off Google+? Not until it comes out of its invite only mode. Remember, Google+ is treading the path of Google’s other product Gmail which witnessed slow but steady growth over the years.
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